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What I Learned From Steve Jobs – Guy Kawasaki
While many of us may be getting sick of the Steve Jobs onslaught, the fact is that in his death, we are getting to learn a lot about how he accomplished what he did and there is nothing better than...
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Are You Afraid To Be Brilliant?
Image via Wikipedia So often, brilliant advertising and marketing people that otherwise would create campaigns that would entertain us and motivate us are stifled by their bosses and choose to allow...
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5 Rules Of Marketing To Women | Fast Company
We are currently working on a digital campaign for the St. Augustine Historic Inns here in Florida that will target women and this article is an excellent summary for all of us to keep in mind when...
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Facebook Screws Users for Brands, But Brands Get Harmed Too
Image via CrunchBase While the data below is interesting it also points out something I’ve been saying for weeks about the new Facebook news flow for users and that is that they are breaking the...
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Links Posted By Big Facebook Pages Have A 0.14% CTR, 1 Click Per 1000 Fans |...
The click through rate for links posted to the news feed by Facebook Pages with over 100,000 fans is 0.14%, or 1 click per 715 impressions according to a new study shared with us by analytics provider...
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How Companies Learn Your Secrets
pregnancy test – negative (Photo credit: slayerphoto) How Companies Learn Your Secrets – NYTimes.com. This is an absolutely fascinating article on how marketers in large companies figure out...
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Our Most Recent Content Marketing Campaign – 35 Ways
We recently launched a new campaign for Landry & Kling called 35 Ways to Trim the Fat and Keep the Sizzle. The goal of the campaign is to gather contacts in the meeting planning world in order for...
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The 10 Best Marketing Resources for Startup Marketers
We are all overwhelmed as marketers with the millions of tools, tips, and help available for startup marketers on the web. From scam artists to wannabes, there is far too much junk to climb through to...
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Does Growth Hacking Require Cheating?
Having started my professional career in politics, it was very interesting to hear Aaron Ginn’s seminar last night at Refresh Miami about Growth Hacking in the technology and startup world. Aaron was...
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Are You Committing The perfect crime?
I love Seth Godin! Just because marketing works doesn’t mean we have an obligation to do it. And if we’re too greedy to stop on our own, then yes, we should be stopped. Earlier today, I posted some...
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Mobile Ads and Landing Page Don’ts
Saw an add on Facebook for a cool looking USB key. Wasn’t quite sure what it was capable of, but thought it could be a cool promotional item or distribution tool. Because it looked like a key, I...
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Location based advertising driving high CTR
Looks like mobile location-based targeting advertising is producing incredible results. We really haven’t spent much time with mobile specific targeting, but actually began thinking about it for 2...
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